Frakta is my mantra

Blue, multifunctional and foldable bag. The price tag can vary from £0,40 to £1,365 or more, depending on the brand. Yes, the brand.

Balenciaga must be a fun of crazy weekend shopping at Ikea because it unveiled recently a new tote bag looking very similar to the famous Frakta.

Très chic people after chowing down some horse meatballs can choose of buying either the Arena Extra-Large Shopping Tote or a new POÄNG chair plus add a little extra for a bag. Every little help! (Opsss that’s Tesco, I am getting confused!).

Balenciaga hasn’t confirmed if the bag was a contribute to Ikea yet. On the meantime, Ikea has created a very funny ad which reads:

How to identify an original Ikea Frakta bag

1) Shake it. If it rustles, it’s the real deal.

2) Multifunctional. It can carry hockey gear, bricks, and even water.

3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.

4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.

5) Look inside. The original has an authentic Ikea tag.

6) Price tag. Only $0.99.



Frakta has been an inspiration for some Instgrammers/designers/brave people that have produced cap, high tops, tracksuit bottoms, bumbag to a face mask and even a thong. Under the #Frakta, I have found some many videos and pictures and I have realised what creativity means and why a brand like Vetements are becoming more famous.

“The Balenciaga bag is a great example of how contemporary fashion is like contemporary art.”

What does distinguish a brand nowadays? Is Balenciaga then a fake of Ikea? Under which fashion category parodies fall into?


Let’s talk about it!




No Smoking

Cigarettes are back to be a fashionable item, on fashionable people during fashionable events. And these people are the ones publically speaking about respecting the environment, human beings and being healthy! I love it!

Met Gala 2017: where the party happened in the bathroom. Celebrities seemed to celebrate in the toilets, like the cool kids at school. However, these rebellious students pissed off the board members and donors of The Metropolitan museum and they actually complained to the headteacher Anna Wintour. According to “Page Six,” one board member was “horrified to go into the ladies’ loo” and other Met donors thought that the smoking celebs were disrespectful to the museum and they need to be punished as they may have damaged some of the museum’s art. Detention for everyone! But not in the bathroom!

Dakota Johnson of Fifty Shades of smoking



Stella! You shocked me!



And the annual selfie


My question is, why the toilet?

My other question is, what was wrong with the other rooms?

Last but not least, why? Only why. In general.




Let’s talk about it!



Tear down the wallS

Easy to say. Difficult to make it happen. Especially nowadays, where we like sending Whatsapp heart emoji and taking selfies with our best friend saying how much we love each other but then we ignore homeless on the street, we avoid smiles and eye contacts on the bus and we are constantly and aggressively on the run. Then Diesel comes and reminds us that Love still exists. This is what I thought when I saw the banner ad in Shoreditch: make love, not walls. The debuting of such message comes at a time where we’re all questioning what’s going on.

A bit of a hipster Shoreditch choice for Diesel in terms of location. However, Diesel is not new to provocative campaigns: David LaChapelle shot gay couple kissing for the brand in 1995.

LaChapelle once again understood Formichetti, artistic director, need to have a strong position against hate, represented in this case by Trump’s wall separating Mexico from the US.

The ad starts with tattooed revolutionary ballet boy Sergey Polunin who, with a flower, encounters the wall and, with the other members, they are able to tear down it. After a homosexual wedding, jumps, dance and kisses, the famous rainbow-coloured inflatable tank appears. This tank will travel some cities as a Diesel reminder.


All the cast includes transsexual model Laith de la Cruz; androgynous queer artist Karis Wilde; 2016 parallel and horizontal bar Olympic silver medalist Danell Leyva; makeup artist/drag star Raja; and transgender model Octavia Hamlett (based on Adweek).




Everyone is rigorously wearing denim: black, white, gay, Muslim and all rigorously fitted and well looking.

I ask myself: do we need to be hippy to understand the meaning of love and how to spread it? It seems to be like this for Diesel.

According to Diesel: “#makelovenotwalls is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love.”  Why is there not any person in the ad on a size 16 for example? This is a “physical wall”.

And again:  “Love and togetherness are crucial in creating a society we all want to live in, and the future we all deserve.” How much love and togetherness people in Morocco and Tunisia received while producing Diesel clothes who know in which conditions?

I like Diesel but I am afraid being political is difficult and following the anti-Trump movement and trend can possibly reinforce and increase hatred in the world.

Let’s talk about it!


I am Marguerite

On Friday 25th of February, I had the pleasure to go with a friend to Late at Tate. Every last Friday of the month, even if it’s pay day, Tate modern, in partnership with Uniqlo, organises free events with live music and DJ’s from NTS radio, exhibitions opening, art workshops and talks. On that particular Friday, Marguerite London organised a talk about feminism, girl power and confidence from 6 pm until closure. I joined the last bit about “Girl Power: Confidence and the importance of supporting other women” were 4 inspiring girls were part of the panel. In particular, I was thrilled to listen, my favourite blogger, Freddie Harrel, and a very influencer lady, Valeria Napoleone.


Marguerite, named after Marguerite Peggy Guggennheim, is a network of women working in the arts, with the aim of creating a network through inspiring events. It’s not obviously a case that Tate Modern run this free workshop with Marguerite: first because it was closed to the 8th of March and second because it’s about women in art. And Frances Morris, first ever female Director of Tate Modern, is a reflection of the situation we still live. She commented her achievement “It has taken me a long time to work my way up the institutional hierarchy, which I suppose typifies the situation for many women”. “They’re allowed to do great projects and author individual aspects of their work but to take institutional responsibility has been much more difficult.” “IT’S STILL A BOYS’ CLUB, NO QUESTION IN MY MIND.”

Sometimes I get angry and sometimes I become sad. We are still, in 2017, fighting for simple rights. For what it should be normal. And this is what I have also realised on the 25th when  4 successful female human beings were speaking about self-confidence, insecurities and imposter syndrome. I have only found out that night about this syndrome that describes high-achieving individuals who are unable to internalise their accomplishments. So basically they are not able to be happy about what they achieve. Why do women suffer from that? Are we still suppose only to look after the family and clean the house? Even if there is absolutely nothing wrong with that, (my mum is a housewife and I would never thank her enough for being so good with 3 kids), I think we want more. As a girl working in a very male oriented agency and sector, I face every day misogynist comments about how I should talk and not being emotional, because yes we are EMOTIONAL, I mean WTF! And what I should wear. Yes, again, my clothes. Once my manager told me off because on Friday I was wearing a black Jigsaw jumpsuit and there was nothing wrong with that.


Then finally the 8th March, Women’s day or more Feminism day. Even if I find very controversial using this word, as Maria Grazia Chiuni of Dior said: “ We should all be feminists”. And wear a t-shirt with this logo on it. City University hosted this beautiful talk on the International Women’s day, “women in the workplace: what does professional look like” and Nicola Thorp, who was fired, because she wasn’t wearing heels, told us her experience. Video below.

We cannot be valued on the way our natural hair are or how much makeup we have on. We should be valued for how experienced and trained we are. It’s a bit utopistic saying that we don’t judge people on their appearance but, are men being judged during an interview if they have or not blue eyes? No.

I think we need be engaged on this topic and be more engaged within us, as women team. Create a real network where we support each other because the first step for interrupting this hatred is between women and definitely in loving more ourselves. It all sounds simple and so nice, but let’s try.

Let’s talk about it.






And then there is Paolo

Reflective, devoted, attracted and fascinated. This is how I felt when I saw the Acne Studios shot for SS 2017.

Intimate and atmospheric Polaroid portraits featuring artists, writers and other creatives of Iranian, Iraqi and Kuwaiti origin, taken from Italian lenses.

It’s a celebration of cultural differences through the manipulation of light and intensity. Each portrait is a representation of love and progress, very pertinent given Trump’s immigration ban and Brexit.

“We preferred not to work with models for this campaign, but rather with women in creative professions such as art and music,” explains Acne Studio’s creative director Jonny Johansson. “We had a vision of finding a strong and creative group. One name leads to the other and on the day of the shoot, we realised that they all knew each other…This collection is about openness and looking out into the world”.  The musician Fatima Al Qadiri, artists Hayv Kahraman and Sadaf H. Nava, the actress Golishifteh Farahani, stylist Yasmina Benadelkrim and editor Negar Azimi make us fall under Roversi’s spell and renovating the love for the language of art.



Acne Studios

Thanks, Paolo. Thanks, Acne Studios. This is what we need in this moment.

Let’s talk about it!


When it has been decided to have a Denim day

16th February, 2 days after Valentine’s Day while I was trying to recover to all the love I gave to myself, H&M and Zara have decided to make us wear Denim. No more red, velvet, silk (sexy!) or hearts in general but the most famous cotton material: denim.

Between 10 am and 11,30am, I received 1 email from H&M Fashion News said “Introducing the new season’s denim” and another one from Zara “TRF | denim + denim denim”.

I was expecting an email from Topshop about Denim but nothing, they left me hanging on! They only send me a similar one on the 23rd.

Are you guys using the same marketing calendar?

Body copy of H&M said “MEN Denim days”. Eventually, this email wasn’t targeted and eventually I would have binned it but the “50% off” banner kept me reading. As much as I love men clothes I would have appreciated more to see a Swedish blonde model with a new brand denim jacket.


And then you have Denim + denim denim (shall we have another round of the word denim?!) with a skirt that still confuses me.

As much as I love the honesty in saying “denim made with denim”, Zara editorial doesn’t give a real idea of how much denim they have used in these new items: everything is basically broken. Trousers with massive holes, scratched jacket and skirt falling into pieces. I know that it’s the Spring and Summer Editorial but we don’t need all of these air intakes within clothes for staying fresh.



Then only on the 23rd I could finally “Meet my new jeans” from Topshop. “Jamie”, “Leigh” and “Joni” are waiting for me in store.  Plus I could “Find my fit” online. Who needs Tinder when you have Topshop?!



I am sure that Jacob Davis and Levi Strauss will be happy to see how this sturdy cotton material got so famous and important to be advertised twice in one day from different brands and it became even more sexual than just being manufactured as works trousers in Genoa.

Be more creative, be more indigo! And know your target.

Let’s talk about it!